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• Media and Business ADVISOR • Creator of Time Out New York on Demand • Creator of www.timeoutnewyork.tv • 20 year HBO business builder, leader and innovator • Creative marketer; built $800MM business at HBO

Wednesday, July 23, 2008

Happy Slip

A couple years ago, I discovered Happy Slip's videos. (www.happyslip.com) She is an American of Filipino descent. Also an actor who has created a unique genre of character video. She portrays her family--her mother, aunt, father, sister. By using one idiosyncrasy of each tita and lola (aunt/uncle, grandparent) and her parents, Christine creates a funny world of filipino life in the US.

As a disclaimer, I am interested in part because of my filipina girlfriend, Mila.

But while appealing to a strong, niche Filipino audience, Christine takes on multiple characters and recently chronicled her experience on www.explorephilippines.com. All expenses paid; as her videos have become widely popular, and often get a million or more views on You Tube and her site.

She's a good storyteller and comedienne, and has built her own production team from amongst friends, family, etc. She does most of the work herself.

She attends You Tube conventions, etc and is clearly becoming a popular character.

Not sure what her comprehensive revenue model is; but she seems to be parlaying her work steadily into the right distribution.

Can she become mainstream? Possibly not. But that's not important...she is creating her own vision at low cost for an increasingly wide audience.

I met with her once several years back --purely exploratory; but I was interested in aggregating local content, and felt she had a place in what I was doing. The good news for her is she found it herself!

go to www.happyslip.com

just watched some of her blog tv appearances...she is her own brand; constantly reinventing, reformatting, re-digitizing and refining


she also blogs live on blog tv tonight she's performing and singing and playing guitar in her kitchen in Queens

http://www.blogtv.com/People/HappySlip

like a modern day troubador who travels via digital 1's and 0's from the comfort of her home, her city and on location

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