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• Media and Business ADVISOR • Creator of Time Out New York on Demand • Creator of www.timeoutnewyork.tv • 20 year HBO business builder, leader and innovator • Creative marketer; built $800MM business at HBO

Friday, July 25, 2008

digital communication and education

setting up the proper avenues of communication and using email outreach to all constituents of any company, university, college or building is critical . knowing how to use the avenues for proper and respectful communication is key.

colleges and universities should be marketing themselves regualrly and politely to alumni base via email...especially recent grads...keep them connected to the campus and eventually donations will add up

just thinking about the impact of email marketing on institutions with a built in network; increasingly broadband equipped

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