About Me
- John Ovrutsky
- New York, NY, United States
- • Media and Business ADVISOR • Creator of Time Out New York on Demand • Creator of www.timeoutnewyork.tv • 20 year HBO business builder, leader and innovator • Creative marketer; built $800MM business at HBO
Friday, July 25, 2008
digital communication and education
colleges and universities should be marketing themselves regualrly and politely to alumni base via email...especially recent grads...keep them connected to the campus and eventually donations will add up
just thinking about the impact of email marketing on institutions with a built in network; increasingly broadband equipped
Wednesday, July 23, 2008
Happy Slip
As a disclaimer, I am interested in part because of my filipina girlfriend, Mila.
But while appealing to a strong, niche Filipino audience, Christine takes on multiple characters and recently chronicled her experience on www.explorephilippines.com. All expenses paid; as her videos have become widely popular, and often get a million or more views on You Tube and her site.
She's a good storyteller and comedienne, and has built her own production team from amongst friends, family, etc. She does most of the work herself.
She attends You Tube conventions, etc and is clearly becoming a popular character.
Not sure what her comprehensive revenue model is; but she seems to be parlaying her work steadily into the right distribution.
Can she become mainstream? Possibly not. But that's not important...she is creating her own vision at low cost for an increasingly wide audience.
I met with her once several years back --purely exploratory; but I was interested in aggregating local content, and felt she had a place in what I was doing. The good news for her is she found it herself!
go to www.happyslip.com
just watched some of her blog tv appearances...she is her own brand; constantly reinventing, reformatting, re-digitizing and refining
she also blogs live on blog tv tonight she's performing and singing and playing guitar in her kitchen in Queens
http://www.blogtv.com/People/HappySlip
like a modern day troubador who travels via digital 1's and 0's from the comfort of her home, her city and on location
Tuesday, July 22, 2008
digital communication
content is easy to create and distribute...
analog to digital transformation
3 channels-on demand
we built the sci fi world that we saw on tv..nasa..twilightzone, etc
...social media...online communities..constant updates and twitter facebook have taken communication to a level I never imagined or even dreamed of: CONSTANT UPDATING
..like A GPS roadmap of MY DAY...
i am sitting at my computer in my home office overlooking railroad tracks, LGA landing patterns, the LIE, BQE, IDCNY Building LGCC
and writing this
that's my UPDATE
for now
Sunday, July 20, 2008
Climbing to Work

queensboro bridge on a hot saturday morning 7/19
taken with my cell phone camera as I had decided not
to bring my digital camera
kind of cool how they're lined up
I ride by them often on my 7am rides while on the bridge's bike path; now I know how they get up...I thought they walked from queens plaza..but the field office is in the park; so the scaffolding gets them up and down faster
this is queensbridge park which by the way was really trashed out today
bbq'ers should clean up
Friday, July 18, 2008
nearly sunset
LIC to Manhattan
7 17 08
here's a view of sunset from loft last night...very hot in nyc
i wonder how common it is for bloggers to say:
"Well I haven't been blogging this week...blah blah lazy etc."
true in this case, a very busy week as I think through options
in media and education. And fund raising.
Always about fund raising.
Listening to Bob Dylan and the Grateful Dead play All Along the Watchtower
from Dylan and the Dead on ITunes of course. Headphones. No I Phone for me yet.
I own a very early Macintosh computer. From 1991? circa..Haven't been able to part with it, so it's in my MEDIA CLOSET...early kids games, and who knows what else is still on the hard drive?
PC PC PC PC PC PC PC my last 10 computers or so (circa)
used to have macs at hbo but when we switched to PC's I stayed on the track
Last Rock Concert: Eagles on May 30 (circa, maybe 31) at MSG
also Farm Aid 2007
Cream 2005
Stones 2x in 05 and 06
and now "Knockin on Heaven's Door" is playing
Jerry Garcia, Bob Dylan et al (not circa)
never saw this combination
Billy Joel is playing his last Shea Stadium concert tonight which is also Shea Stadium's last rock concert ever as it will be torn down after the new Citi Field opens next year...well Billy is from LI and is KING OF LI...I have funny billy joel stories...I have been mistaken for him several times (looks--not talent!)...and I saw him with Elton John in Denver in 2001-2 (circa)..he was great and I am not the biggest fan..he did hit himself above the eye with a microphone and needed treatment I think so Elton played more than usual..maybe..(memory fuzz)
where I saw the Grateful Dead:
Lancaster F and M wow in 1971
Washington DC at American Univ circa 73
Philadelphia several times 72-74
Watkins Glen Festival with Band and Allman Brothers..am I right on The Band?? (more fuzz)
Denver 91 circa
where I've seen the Rolling Stones:
Philadelphia 71 with Stevie Wonder maybe still little Stevie Wonder as first act and he and Stones sang Satisfaction at the end...
NYC 2 times
Albany 1
Denver circa 2000
where I saw The Doors
-saratoga 1966
Saturday, July 12, 2008
thoughts of water on a hot night
Morning Bike ride along Greenpoint Newtown Creek Sewage Plant
Just on the other side of Newtown Creek from LIC, lies the Greenpoint Eggs, a major water pollution and sewage pollution treatment plant in NYC--one of 14. This morning I discovered the nature walk--and rode my bike along it dispite the lingering smell of sewage. It's another Air Pollution Alert Day in hot NYC.
Here's a brief description from the NYC DEP website...they just lit the towers using a French Light design firm...
"The Newtown Creek plant is the largest of New York City's 14 wastewater treatment plants. The plant serves approximately 1 million residents in a drainage area of more than 15,000 acres (25 square miles). The plant began operation in 1967 and currently treats 18% of the City's wastewater with a capacity of 310 million gallons per day (mgd) during dry weather. Upgrade work began in 1998 and will eventually raise plant capacity to 700 mgd during wet weather storms. The upgraded plant will serve a projected population of 1.33 million residents within the relevant drainage area by 2045.
Last September, DEP opened the Waterfront Nature Walk at the Newtown Creek plant, affording the public their first waterfront access to Newtown Creek in decades and advancing Mayor Bloomberg's PlaNYC goals, ensuring that the public has broader access to the waterfront and increasing water quality throughout the City's waterways. The Nature Walk was designed by renowned environmental sculptor George Trakas through the New York City Department of Cultural Affairs Percent for Art program in conjunction with DEP's ongoing upgrade of the plant. The quarter-mile nature walk offers stunning views of the City and of the nearby industrial landscape, as well as many unique architectural features, plantings and construction techniques that were designed by Trakas to evoke the rich, continually evolving environmental, industrial and cultural histories of the local area." (and the smell)
I also discovered the TWC Brooklyn dispatch center--a huge facility with lots of techs and repairmen and installers getting ready for a busy day. Media add ons! HD, Digital Phone, DVR's etc!
View towards Manhattan from Pulaski Br
ESB View from Sewage Plant Bike Path


