google again

upon opening one of my many gmail boxes (tho I only have one address it seems I have boxes and widgets and scrolls everywhere. well maybe not scrolls...) TODAY (back on point) the google boxes were surrounded by at least 3 or 4 test ads for Dish and DirecTV, which are companies on my resume and mentioned in various emails. I'm assuming I'm being targeted by Dish and DirecTV for a system given the frequency of use--not just of email addresses either--but and I admit to an "assumption" google "searches my email and the little crawlie things report back to the ad servers that I discuss Dish and DirectTV online and the servers serve me targeted ads..oh well, maybe I am making too much of this???