Marketing and Video Marketing

Video Marketing and MARKETING

A hot topic, given that You Tube is the number 2 search engine. It's relatively new parent, Google, is numero uno in search. So, as a small or medium size business owner, what kind of video should be on your website? Just a nice overview piece--perfectly suitable for certain businesses; or a series of low cost videos featuring your chef or designer or artist?

And once we've discussed and worked out a video strategy; we'll implement and measure it.

But, it's not just about video. Well it could be but yes it's not all about video. In this confusing media world, there is everything from "ads to apps".

Let's sort through all your marketing options together.

From strategy to implementation.
The 3 to 3 Million Method (tm) John Ovrutsky

From 3 to 3 Million

The first "From 3 to 3 Million" consumer promotion begins now.
We've gone from 3 TV channels to millions of channels, feeds, etc.
Video is everywhere.
So, how do we make sure our messages get across with millions of bits of information streaming out at us at all times??????

In developing the 3 to 3 Million method; I have tried to develop programs which meet the changing needs of digital video marketers.

You can enroll in and receive a complimentary 45 minute advisory session.
Offer good to anyone who signs up via this blog.

Thanks!

Tiger Woods Returns

The Masters
A venerable sporting event on CBS. Limited commercial time. Azaleas. Usually beautiful weather. Chirping birds. Green jackets. And this year, the return of Tiger Woods after the stint in sex rehab; with considerable stress on all sides, I am sure. He is playing well--within reach of the victory, but he has a long way to go to win. He has, however, proven to be rather unflappable, more understated than before, and seemingly able to deal with the pressure.

Watching while blogging of course.
















New York City is beautiful today. A cold breeze swept through and earlier week temperatures of 92 degrees dropped to 42 last night. Spring.

Online Video as Personal Communication

I watched Tiger Woods' "hiatus from rehab" speech online--not on TV. Live. The slightly blurred screen due to video serving issues gave the speech the feeling of one on one communication with me, the viewer, on m macbook. Full screen (15"). There was a kind of intensity that I find lacking in regular tv. Not sure I would have been quite as absorbed had I been watching on any of my 3 non HD sets. The staging; the mother; the simplicity; his statement of Buddhism adherence; the lack of reporters; the stern messages to the press. He is holding on for control. perhaps the world's best, most celebrated and respected athlete. Looks like roger Federer has a chance now. Derek Jeter, too.

But I did find it gripping, Tiger honest and remorseful and repentant...and I could look at my email at the same time. (But I didn't) (Well, maybe not as often in a 15 minute span)....

Try it sometime and let me know--of some live event is happeneing and you

Pix of the day above from LIC to Manhattan. A storm is moving in.

Second Lives

Second lives used to be internal, private, maybe documented by diaries, or journals of dreams.
Now they are virtual; from Second Life to Facebook to Twitter. Digitalization has again taken hold. It's great to meet people and stay in touch with old friends--no denying that. But is our 2nd life, our inner thoughts, secrets and privacy as vivid internally as it used to be?

Avatar in IMAX 3D

Well, we went out on a cold NYC Saturday to see AVATAR in Imax on D on 34th St. So we hopped in the E and of course the scanner didn't work and we had to go to the box office anyway. Then I noticed the down escalators weren't working. Then we had to wait in a long line to get the glasses and enter the theater. Luckily we got seats together and enjoyed some of the previews in 3D. Then the movie began. I thought the plot might be interesting at first, but quickly gave up on that hope.I was enjoying the visuals, as all the nature popped out (but of course so does the violence). About halfway through the movie I looked over at Mila--her glasses were off and she was dizzy and had her eyes closed while listening to the movie. This continued for her for the rest of the movie. Like a bad experience on a ride at an amusement park. It wasn't bothering me at the movie. But when I left the theater, walked down 3 flights of non moving escalator seats, and emerged onto 34th St, I started feeling light headed too. Like there was a buzz in the front of my head...got home fine on subway but we both felt drained, a little ill, and went to bed early...me just to close my eyes, Fell asleep very early.

Got up early today, and took some pics of Moonset over Manhattan and of course a glimpse of sunrise.

So, is the whole HD to 3D transition in film and now video/tv moving too quickly? What type of content works best? Does it have a physical impact on some people?

Leno, Late Night

There's been a huge amount of media covering NBC's late night fracas over their rescheduling of Jay Leno. His Tonight Show, which was #1 in the ratings, was given to Conan O'Brien in Sept of 09 and the ratings plummeted. Leno was moved to 10pm, normally a time spot for one hour dramas on network tv, and the ratings plummeted for both time slots. So NBC tries to compromise by putting Leno back in the tonight show slot and moving O'Brien after him--as it was before. O'Brian refused, and now has received a 30 million dollar severance from NBC.

This shows not only why NBC was sold to Comcast (cable nets have a much less expensive cost model than broadcast tv), but also the archaic state of broadcast. The local stations need a strong lead in at 10 for their profitable 11pm local news (tho I must admit I never watch any of these shows).

It's not that there isn't good content--look at 30 Rock, The Office, etc...it's just that it doesn't need to be scheduled in the same way as before. As I point out in my lecture "From 3 to 3 Million"-when there were only 3 networks, they could control what and when shows were watched. People built habits and had destinations to go to for viewing. This largely continued through cable's glory years as well--viewing against broadcast went down; but the model was essentially the same.

Then along came the DVR, best exemplified by Tivo, and then of course You Tube and Internet Video. Facebook, twittter, etc.

NBC's lessons are many--while broadcast tv is changing--don't make too many changes. It won't be like this much longer in a world which is increasingly "on-demand". Don't try to save money by going against the wind . And by all means keep focused on your content, cable channels, and web video.

And, as a final note--can late night ever be the same in the era of consumer choice, billions of hours of online video and easy to use time shifting devices? As late night changes, so will other time slots.

So much viewing throughout the day goes to You Tube, etc. Can topical humor be scheduled anymore, or is it, once again, on-demand and available 24-7?

Keep your talent focused on its targeted demos at the right time (Leno-older audience, etc).

Broadcast TV still draws the largest share of household viewing. Hold onto your slots!